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Prospecting Event Tourism within the Rural-Mountain Area of Cluj County by Means of Online Promotion

Bianca Sorina RĂCĂŞAN1
Babeş-Bolyai University, Faculty of Geography, Centre on Research of Settlements and Urbanism, Cluj-Napoca, ROMANIA

Abstract. This paper aimed to prospect human activities endowed with attractive function in order to acknowledge the reliance of Cluj County’s rural-mountain area on practicing events tourism and developing related activities, as far as the Internet is concerned. Considering this goal, the online environment became the primary source of information, equally serving for data collection and processing. By using both quantitative and qualitative methods and techniques (observation, analysis, synthesis, statistical, cartographical etc.) the main objectives of this research were acquired: from identifying and inventorying events to classifying and establishing hierarchies according to several criteria. Thus, results revealed the existence of 45 current events, mostly of national interest, ranging from 0 to 9 per commune, mainly taking place during summer. Further analysis showed the predominance of cultural events (especially traditional celebrations and festivals), followed by sport events (winter sports competitions) and finally adventure ones. It also came out that more than half of them benefited from informational materials (posters) and that the great majority were advertised by means of online press websites. Subsequently, the map of the events based on spatial distribution and classification was provided (bringing into prominence Băişoara as the holder of the best diversified tourism supply) along with the events position within the tourism life cycle (illustrating the prevalence of the manifestations that encounter themselves in the Growth phase, actually gathering less than 10 editions).

K e y w o r d s:  tourism supply, cultural manifestation, sports competition, spatial distribution, website