Specific Features of Rural Tourism Destinations Management
1 University of Novi Sad, PMF, Novi Sad, SERBIA
2 College of Tourism, Belgrade, SERBIA
Abstract. Tourism is an activity that can have a significant impact on economic, social, functional and physiognomic structure of rural areas. Rural areas have a special position as areas of excellence, as well as ecological oases which are the foundations of traditional culture and ethno-cultural heritage. Tourism in rural areas is now a reality, needs and desires of tourists, but also the holder of an instrument of rural development. Rural tourism combines different types of tourism and therefore represents an opportunity for the involvement of different segments of the local community to participate in the implementation of tourism development. Rural tourism is an important component of integrated and sustainable rural development and revitalization, as well as the missing component in encouraging the development of local markets for agricultural and non-agricultural activities in rural areas, as well as a special stimulus to employment. Thus it is possible to contribute to the development of local communities. Rural tourism is a very broad concept that includes not only vacation in the village, but all other activities in rural areas. It should be noted that pressures exist between the successful development of tourism and the attractiveness of rural regions. Rural tourism destination that wishes to take a good position on domestic and international tourism market should be guided in accordance with the basic principles of sustainable development while respecting the requirements of customers for maximum quality resources and services offered. This is why there should be an extremely careful and thoughtful approach to research and assess the management of rural tourism destination. A new concept of tourism destination management system adopted an approach according to which environmental, physical and social factors are linked to different networks and an institutional structure. Traditionally, the management of rural destinations should represent the interests of local communities. If all stakeholders are firing together when determining what you really want from tourism and how they want to sell, they will all be better off.
K e y w o r d s: rural tourism, management, positioning, local community, quality